New ways Google is using AI to make shopping easier
We're making it easier than ever to find exactly what you need, with tools that bring together our Gemini models and Google’s Shopping Graph, our dataset of more than 50 billion of the world’s products, 2 billion of which are updated every hour. Last year, we launched our Virtual Try-On tool in India, and we’ve been excited to see how it’s made shopping easier for users by helping them virtually try apparel listings on themselves.
With updates across Gemini, AI Mode, and Circle to Search, we’re bringing our most advanced AI tools to help users in India shop with more confidence and less effort.
Seamless shopping in the Gemini app
Whether you’re brainstorming festive looks or building a holiday gift list, with new shopping features in the Gemini app you can now go from brainstorming to browsing right within your chat.
You can move beyond simple text suggestions and get shoppable product listings, comparison tables, prices from across the web and places to buy right in the Gemini app. Shopping in Gemini is powered by the Shopping Graph so you can trust you’re seeing fresh information and unmatched selection. This experience is currently available in English and Hindi.
Shop conversationally in Search
Say goodbye to endless filter clicks and picking the perfect keywords. We’ve rolled out our biggest upgrade to shopping in AI Mode in Search in India, making it more conversational and seamless.
When you ask a shopping question, AI Mode provides an intelligently organized response that brings together rich visuals and and all the details you need (like price, reviews and inventory info), helping you quickly and confidently decide what to buy. For example, if you’re looking for visual inspiration, you’ll see shoppable images. Or, if you’re deciding between a few options, you’ll see a comparison table with a side-by-side view of considerations specific to that product, including insights from reviews to help you quickly understand the differences. This experience is currently available in English and we'll be rolling out in Hindi soon.
Get inspired by everything you see
We’ve leveled up Circle to Search on Pixel 10 and Samsung Galaxy S26 series devices, so you can explore multiple objects in an image, all at once.
Since its launch, Circle to Search has been a powerful tool for finding more information about anything on your Android’s screen. A popular way people use it is for fashion; shopping-related searches are among the top uses of Circle to Search. Say you see an outfit you love on social media and you want to replicate the vibe. You can search for every piece — from tops to footwear and everything in between - all at once. Just tap, scribble or circle an entire outfit to deconstruct the look. Circle to Search instantly identifies every component, finding similar items to jumpstart your shopping or style inspiration.
