Bringing brands and creators together to help you earn more
YouTube built the original creator economy, and today it remains the most rewarding platform for creators. Whether a creator is uploading their first Short or managing their own production studio, our goal is simple: give creators the tools, partnerships, and platform to build a lasting, sustainable business.
Audiences turn to YouTube because they trust creators: fans have real connections with the creators they know and love . That authentic relationship is exactly why global advertisers want to work with creators. At this year's Made On YouTube, we are rolling out new ways to make brand deals easier, scale content with commerce, and put advertising budgets directly behind creator growth.
Win High-Value Brand Partnerships on YouTube
Securing brand deals shouldn't mean hours of administrative work. We are simplifying how creators pitch, negotiate, and close deals.
- Since last year, creators in India are able to get their channel in front of brands through YouTube Creator Partnerships. Once they’ve posted a brand partnership, creators can share brand partner access using a one-click code, making it easier than ever for brand partners to view the video’s performance and put paid media behind the content using Creator Partnerships Boost.
- We’re making YouTube Studio the ultimate one-stop-shop for brand partnerships. Soon, creators will be able to use Ask Studio to quickly craft tailored responses to brand briefs, build proactive pitches, and get tips to customize their Media Kit to match a brand’s unique goals – so they can get the deal done faster.
- We’re continuing to test and evolve dynamic brand segments, so creators can seamlessly insert segments into up to 20 long-form videos simultaneously, target by region, and drive engagement with a built-in shelf featuring a direct call-to-action button.
Monetize Recommendations with YouTube Shopping
People come to YouTube to research, discover and buy new products, making it the ultimate home for shopping. With the YouTube Shopping affiliate program, the products creators recommend can earn money just by tagging. In a recent study, we found that YouTube Shopping tags drive more than twice as many clicks as adding links in the description, and allow creators to monetize their audiences on Shorts and Living Room as well. That’s why over 1.3 million creators are part of the affiliate program, globally, driving a 13x growth in Gross Merchandise Volume (GMV) over the last two years.
Now, we’re giving creators even more ways to earn.
- For those with a global audience, we're updating how tags show up across borders. We’ll now show a link that is localized for viewers, while helping creators earn commissions on those global sales.
- Next year, we’re also introducing new affiliate campaigns in India, which will allow retailers and brands to offer incentives, like exclusive commission rates or bonuses, when creators create content featuring specific products.
Creators are the heartbeat of YouTube. Creators don’t just make great videos; they build fandoms as the driving forces of culture and entertainment today. When creators have the right tools to turn that power into brand partnerships, they can unlock endless possibilities to grow their business doing what they love most.
