From Flat Whites to "How to Mew" – Here’s what Kiwis searched for in 2024
It's time for our annual Year in Search list, revealing Kiwis' top trending Google searches of 2024 - and it's packed with surprises!
What was on Kiwis' minds?
Kiwis had their eyes fixed on the world stage in 2024, with the US election dominating trending search queries. Sports captivated the nation. From the UEFA European Football Championship and Cricket T20 World Cup to the All Blacks’ rugby clash against England and the Australian Open, Kiwis proved once again they are sports fanatics.
A curious trend emerged this year: a surge in searches for the humble flat white. Perhaps it was fuelled by a rekindled debate about its origins - was it invented in New Zealand or Australia? Whatever the reason, this iconic Kiwi beverage struck a chord, landing a spot in the Top 10.
The tragic passing of Liam Payne sent shockwaves through the nation, sparking a wave of searches likely driven by One Direction nostalgia or a stark reminder of life's fragility. In a year marked by uncertainty, Kiwis sought escapism: flexing their vocabulary with the New York Times' Connections game or indulging their bargain-hunting instincts on Temu.
Memes: A blend of global awareness and local humour
"Raygun", inspired by Australian Olympian Rachael Gunn's breakdancing, was a viral sensation in New Zealand, topping the memes chart. The "Demure" trend, with its emphasis on kindness and composure, resonated with Kiwis’ friendly and welcoming spirit. Classic memes like “What’s up brother” and “Knee surgery” also proved popular, showing that Kiwis ultimately appreciate a good laugh above all else.
How-to searches reveal a nation eager to learn
Kiwis' "how-to" searches in 2024 reveal a nation eager to learn, adapt and explore the digital world. "How to watch the Olympics in NZ" emerged as #1, showing a sporting nation keen to catch the action even from afar. Beyond sports, “How to lock Facebook profile" reflects a growing desire for online privacy.
“How to make human in Infinite Craft" and "How to say Happy Matariki in te reo” showcased a country embracing both digital innovation and cultural heritage. And who could forget the "How to mew" trend? This tongue-positioning technique, promising a sculpted jawline, demonstrates the unpredictable nature of online trends.
Finally, no Kiwi year would be complete without the America's Cup, with "How to watch America's Cup in NZ" rounding out the top searches.
Beyond the trends
This year's Google searches paint a vivid picture of New Zealand in 2024: a nation connected to the world yet proud of its unique identity, embracing both tradition and technology, with a keen interest in everything from sports and current events to quirky online trends.
To bring the year's top trending searches to life visually, we collaborated with the Kākano Youth Arts Collective, a programme that supports vulnerable young artists. Our collaborating artist has brilliantly used birds to show some of the key moments of 2024 – very cool and very Kiwi!
Explore the Year in Search website to see the full list and uncover more of what intrigued Kiwis this year. And if you're on TikTok, keep an eye out for our cool new filter, to have fun guessing what Kiwis "Googled" the most in 2024!
