Search Campaigns for Travel will bring travel feeds and formats into standard Search campaigns. This simplifies your workflow while giving you a cohesive view of performance, with our most advanced campaign management, including AI Max for Search campaigns, bidding and reporting — all in one place.

By upgrading into Search Campaigns for Travel, you get:

• A single buying door: Move from navigating dispersed campaign types to a single buying door that delivers full feature parity and advanced controls across all travel formats.
• Real-time enhancements: Make use of your feed for text ads, or keywords for travel formats — all alongside existing AI Max capabilities, like automated creative and dynamic landing pages.
• New and unified reporting: Bring all of your fragmented data into a single, cohesive view of performance across multiple levels, like search term reporting.

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