Ads in AI Mode expand to new markets.
We’re bringing ads in AI Mode to new countries.
As AI transforms how people search, queries are becoming increasingly conversational. In AI Mode, queries are, on average, three times longer than traditional searches. 1 AI helps us better understand what people are looking for, allowing us to connect them to the businesses and services that best match their needs.
Our research shows that people are comfortable with ads in AI Mode and find them highly relevant. In fact, click-through rates are already similar between sponsored and organic product list items within AI Mode. 2
Now we're scaling ads in AI Mode in Australia, Canada, India, Kenya, Malaysia, New Zealand, Nigeria, Pakistan, the Philippines, and Singapore. In Q4 2026, we plan to expand to additional locales, including Brazil, Mexico, and the United Kingdom.
To allow ads in follow-up queries in AI Mode, we are launching multiturn ads in the U.S.
Ads will be clearly labeled as “Sponsored.” We’ll continue testing new formats to ensure ads remain helpful and relevant.
Learn more here.
