Adapt your ad strategy to meet the way people search today.

Search is undergoing rapid changes — from new experiences and capabilities to evolving search habits — that directly impact the advertising landscape.

In this episode of Ads Decoded, Google Ads Product Liaison Ginny Marvin sits down with Shivani Mohan, Vice President of Data Science and UXR for Search. Shivani and her teams study how billions of users are searching and explore how user habits are shifting with the introduction of AI Overviews and AI Mode. Tune in for behind-the-scenes insights into her team's research, the modern search experience, and what long-form query trends mean for businesses today.

Listen here.