Turn your existing social assets into high-impact YouTube ads.
We're tackling Demand Gen campaigns and the make-or-break role of creative. And if producing high-impact assets for YouTube feels overwhelming — or if you're not sure how to test them — this episode of Ads Decoded is for you.
Ads Product Liaison Ginny Marvin sits down with Alejandro Osio, a Product Manager for Demand Gen and YouTube performance ads to bust a few myths about asset testing and fatigue, and share new tools that can simplify the creative process.
Here are three takeaways.
- Start with what you have. Your existing creative, such as social assets, is probably a solid base. (As long as it follows our asset specs and guidelines.)
- Try Asset Studio's multimodal video creation. Powered by Gemini Omni, it turns your website URLs and photos into high-quality videos that stakeholders can preview before you publish.
- Let data drive testing. Make changes gradually and focus on the quality of new assets rather than quantity, which will give the system sufficient time for measurement.
Catch the full episode here.
