We’re introducing a new transparency tool for invalid traffic in Google Ads.

We’ve long built defenses directly into our ad systems to block invalid traffic, helping businesses get the most out of their budgets and spend with confidence. Today, we’re rolling out the Invalid Traffic Overview Card in Google Ads to give advertisers front-end transparency into how we protect their campaigns.

We don’t charge for invalid traffic, and our multi-layered defenses have always worked in the background to catch it before an advertiser is billed. We issue a credit when it’s detected later, where appropriate and possible. Now, for the first time, businesses can see both the amount saved and the credits we automatically provide for invalid activity.

As bad actors become more sophisticated, we’re continually strengthening our approach to keep policy violators off our platforms. So far in 2026, we’ve reduced advertiser exposure to invalid leads by an average of 30% through continuous system upgrades.