Balance performance and privacy with Google’s tagging solutions

Sep 23, 2021 · 4 articles 23 Sep, 2021

articles 4

Sep 23, 2021 4 articles 23 Sep, 2021

articles 4

In this series of posts we share how Google’s tagging solutions help you balance your performance and privacy needs. Learn how Server-Side Tagging in Tag Manager can help you secure user data and improve your website’s page load time. And discover how Consent Mode allows you to customize how Google tags behave in response to user consent choices.

Tiffany Siu

Product Marketing Manager, Google Marketing Platform

Google Marketing Platform

Bring performance and privacy together with Server-Side Tagging

Learn about new updates to Server-Side Tagging in Google Tag Manager and how businesses have found success with this feature.

By Ben Fisher - Sep 23, 2021

Google Marketing Platform

Respect user consent choices with Google Tag Manager

Integrate directly with Consent Mode in Tag Manager and Tag Manager 360 to incorporate and manage user consent

By Scott Herman - May 27, 2021

Google Marketing Platform

Measure conversions while respecting user consent choices

Consent Mode offers advertisers more flexibility in how they use Google tags alongside their user consent tools. Consent Mode introduc…

By Scott Herman - Sep 03, 2020

Google Marketing Platform

Improve performance and security with Server-Side Tagging

We’re introducing Server-Side Tagging to Google Tag Manager and Tag Manager 360. You will now be able to move many third-party tags of…

By Ben Fisher - Aug 13, 2020