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The Keyword

How Google supports the news industry



Google.com.au - Running shoes .jpg


Last year, only a very small percentage of Google Search queries were news-related and Google generated approximately AU$10 million in revenue—not profit—from clicks on ads against news-related queries in Australia. Most of our revenue comes from search queries for highly commercial topics, like when someone searches for 'running shoes' and then clicks on an ad. Businesses want their ads to appear against queries when a user is looking to buy a product or find a good deal. It’s these types of queries that lie at the heart of our Search ads business.

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