Minimum purchase price for apps reduced on Google Play in Southeast Asia

Google Play is available in more than 190 countries, making it a truly global platform for developers to build their high quality apps and turn them into successful businesses. A few months ago, we piloted a program in India to help developers make their content more accessible to more consumers by reducing the minimum price of paid apps, games, and in-app products on Google Play. Now this will be rolling out to 17 countries, including five in Southeast Asia.

Starting today, developers can offer their paid apps, games, and in-app products at these new minimum thresholds:

• Indonesia: Rp 3,000.00 (was Rp 12,000.00)
• Malaysia: RM 1.00 (was RM 3.50)
• Philippines: ₱15.00 (was ₱43.00)
• Thailand: ฿10.00 (was ฿32.00)
• Vietnam: ₫6,000 (was ₫21,000.00)

Developers can go to the Google Play Developer Console and click on “Pricing & Distribution” or “In-app Products” to lower the price of your apps and games right away.

We hope this change allows developers from around the world reach more people in Southeast Asia.