A lot has changed in the four years since we opened the doors to our first office in the Philippines: another 20 million Filipinos have come online, and with the number of smartphone users expected to hit 70 million people next year, Filipinos are consuming more online content than ever before.
Our team of Pinoy-Googlers working here has grown too, and we recently moved into a new office that’s inspired by famous sites, sounds and a few stars from around the country.
From the fiesta feeling in our cafeteria to the natural beauty of the limestone Tabon Caves, these Pinoy touches inspire us as we work on products and services that we hope will make Filipinos’ lives online easier, and to showcase more of our country’s culture and beauty for people around the world to explore on the Internet.
Bringing more meaningful content online is just one way we’re helping to unlock the Internet for Filipinos. We’re also helping businesses of all sizes digitize so they can capture the opportunities of the country’s Internet economy, which is expected to grow in value to US$19 billion by 2025.
In the last four years, we’ve also seen the growth of many more businesses that are built entirely off of the Internet, like Zipmatch, a start-up that is using 360° technology to differentiate itself in the real-estate marketplace. Zipmatch is the first Filipino participant in our Launchpad Accelerator program, which provides equity-free support to help start-ups scale into thriving companies. We hope to see many more Pinoy Internet entrepreneurs come through this program.These are just some of the exciting ways in which Pinoys are using the Internet, and how we’re working with them to make the most of it. But we want more people around the country to be able to take advantage of the opportunities that the Internet offers. With nearly two in five Filipinos still offline, we think we can play a role here. This is why we’ve announced that Google.org is supporting DigiBayanihan’s efforts to bring basic ICT skills to 1 million Filipinos across Visayas and Mindanao. By training so-called “digibayanis” (or digital heroes), we hope to increase digital literacy in hard-to-reach places, and build a more inclusive online environment.