Here are some of our favorite examples of the vibrant South Asian content that’s already available on YouTube, which we hope will become just a little easier for people in these countries to find.
NepalOne of Nepal’s top watched videos is Nai Nabhannu La 3 | नाईं नभन्नू ल ३, the third installation of the musical ‘Nai Nabhannu La’ series, which tracks the dramatic journey of a talented young musician, Rhythm, and his bond with his adoptive mother.
PakistanPakistanis love YouTube’s diverse music offerings. One of the country’s most popular YouTube channels is Coke Studio, a series of live studio-recorded music performances by artists from across Pakistan. Atif Aslam’s tribute to the magnum opus of the Sabri brothers, Tajdar-e-Haram is one of their most-watched videos, clocking over 11 million views to date.
With these launches, we hope to pave the way for the work of more local creators, personalities and musicians to shine on the world’s largest and most vibrant video community. To all our YouTube viewers and creators from South Asia and around the world, we can’t wait to see what you share.