Google Hustle Academy 2025 Applications Open
Small and medium-sized businesses (SMBs) are the driving force behind Africa's economic progress. To empower these crucial businesses, the Google Hustle Academy program is back for 2025, offering essential training and resources to entrepreneurs in Kenya, Nigeria, and South Africa.
Hustle Academy 2025: Building on Success, Continuing AI Integration
Since 2022, Hustle Academy has successfully skilled over 15,000 SMBs. Building on the program's previous success, the 2025 edition will continue to emphasize AI-powered business training. Participants will deepen their understanding of how to integrate AI into existing operations for greater efficiency, utilize AI tools to enhance marketing and customer engagement, and leverage AI insights to drive strategic business growth. The free, virtual bootcamp will also cover core business fundamentals, including business strategy, financial management, digital marketing, and leadership development, providing a comprehensive foundation for growth.
Who Should Apply?
If your SMB has been operational for at least one year in Kenya, Nigeria, or South Africa, and you're seeking to scale your business, we encourage you to apply. Participants will gain access to expert mentorship, practical case studies, and a valuable network of fellow entrepreneurs.
"Hustle Academy Brings You": New Season, Real Stories
Complementing the bootcamp, the new season of "Hustle Academy Brings You" launches, offering inspiring insights from successful African entrepreneurs. This speaker series provides firsthand accounts of their journeys, challenges, and achievements.
This season features:
- Adenike Ogunlesi, Founder and Chief Responsibility Officer, Ruff 'n' Tumble
- Brian Jura, Founder & CEO, Home 254 Apparel
- Foluso Ogunwale, Founder of i-Fitness Gym and Wellness Center
- Nobukhosi Mukwevho, Founder and CEO of Khosi Nkhosi Fashion House
- Yolanda Odida, Founder of Pure Purple
These episodes, delivered in a talk-show format with a live audience and available on the Google Africa YouTube channel, offer valuable lessons in resilience, innovation, and business growth.
Take the next step:
- Apply for Hustle Academy 2025: g.co/hustleacademy
- Watch "Hustle Academy Brings You" on the Google Africa YouTube channel.
Together, we're fostering a stronger and more vibrant African business ecosystem.
