Skip to main content
Africa Blog

The Journey of African SMBs: Reflecting on Google's Hustle Academy Impact

A group of joyful graduates at the Google Hustle Academy event, tossing caps among confetti. Hustle Academy branding is visible in the background.
The infographic highlights Google Hustle Academy's (HA) impact: 80% of participants saw revenue growth; 92% overcame marketing challenges; HA influenced 4,000 new jobs across 1,000 businesses; and HA participants reported a 9% increase in funding access, with a 25% decrease in reliance on informal funds. Data by Google | KANTAR
The image captures a group of individuals on stage for the 2023 Hustle Academy SME Fund Recipients event. Two people are seated in the foreground with others standing in a row behind them, all facing the camera with smiles. The backdrop features company logos and the event title, along with the Google Hustle Academy logo.