Every month, in Australia, Google drives tens of millions of direct connections between businesses and their customers including calls, online reservations and direction requests.
Enabling these interactions was our goal when we first introduced Google My Business in Australia four years ago, a free tool that helps small business owners reach more people online and connect with their customers through Google, so they can grow their business and spend more of their time doing what they do best—running it.
As a next step into that journey, today we are excited to announce the release of the new Google My Business app, an even easier way for small businesses to turn those direct connections into customers. Let’s look at how one small business, Khamsa, gets new customers with the app, and read on for details about what’s new:
- A simple, free way to stand out on Google and get new customers with a great Business Profile: With a press of the new Post button in the app, you can upload a photo, create an offer or event and add it right to your Business Profile on Google. You can also manage your business information on Google from the Profile tab and watch your edits appear seamlessly across Search and Maps.
- Your customers on Google – all in one place: When people find you on Google, they can connect with you in a number of ways -- calling, messaging, or even leaving a review -- right from your Business Profile. You’ll be able to see all of these customers on Google in one place from the app’s new Customers tab. From here, you can easily respond to customer reviews and post offers to your followers to keep them coming back in the door, and soon you’ll be able to respond to messages right from the app. And because Google My Business is always on the clock, we’ll be sure to notify you when you get a new customer connection.
- Keep track of the results that matter: See how many people are finding and connecting with you from your Business Profile on Google. We’ve put your profile results front-and-center on the home screen so you’re always in the know.
No matter if you’re a dog grooming business in Sydney’s Eastern suburbs, or an Australian Teddy Bear shop in Tambo, people are searching for your business on Google. Turn those searchers into customers with the new, free Google My Business app. Available for download in Google Play or the App Store today.