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Introducing Grow with Google: Retail Recovery

Introducing Grow with Google: Retail Recovery

Retailers across Canada are facing unprecedented challenges. The sudden and indefinite closure of brick and mortar stores has led to tough decisions around reopening, fluctuating supply chains, and how best to protect employees. It has also led to the digital advancement of one of Canada’s most important sectors, as retailers quickly sought to build out their online presence and advance their digital offerings.

Understanding the changing landscape of retail in Canada is key for businesses as they look to the future. That’s why Google Canada, in partnership with the Retail Council of Canada, is excited to announce Grow with Google: Retail Recovery, a six-month virtual education series to share insights, tools, products and case studies to help accelerate the digital readiness of retailers as they plan for the road ahead. The goal of this series is to build a retail ecosystem where consumers can find the products they need from anywhere, regardless of whether they’re sold at their neighbourhood hardware store, or on their favourite brand’s website or app. 

Launching July 7, this series is available to retailers of all sizes and will cover a variety of helpful topics including the importance of having a digital presence, consumer attitudes towards back to school, holiday shopping best practices, and more. 

Register here for our first session ‘Managing your storefront as needs evolve,’ where Google experts will share tips on how retailers can evolve their business in a rapidly changing environment. Other topics covered include how retailers can meet customer needs by updating their business information, adapting their ads strategy and using digital signals to understand store traffic. 

Grow with Google: Retail Recovery is the latest initiative in Google Canada’s continued effort to support the economic recovery of businesses across the country. 

“It is critical that retailers of all sizes across Canada have the resources and training needed to build out their online presence. We are proud to partner with Google Canada for the Retail Recovery education series, to help retailers get through this difficult time.” - Diane Brisebois, President & CEO, Retail Council of Canada