Building the living room experience of tomorrow

For decades, Indian families gathering around the TV every evening to watch their favorite daily soaps was a cultural cornerstone. Today, that habit is evolving. Digital-first audiences demand the best of both worlds: the freedom to watch anytime, anywhere, alongside cinematic storytelling designed for the biggest screen in the house.

That’s why we’re partnering with Balaji Telefilms Limited, led by visionary creative force, Ekta Kapoor. Widely recognized as the architect of modern Indian television drama, Ekta has an innate pulse on cultural zeitgeist and an unmatched ability to craft characters that become household fixtures. Together, this industry-shaping partnership will bring a new era of digital-first, premium 4K shows directly to YouTube.

A new era of digital-first storytelling

While Ekta Kapoor leads the creative vision and intellectual property, YouTube will provide distribution and monetization pathways through ads and brand deals to help these shows reach new-age global audiences.

Get ready for five brand-new series, spanning 200 episodes, on the official channel, TheIndianKDrramas., including anticipated titles like Haq Se Season 2, Phir Pyar Ki Yeh Kahani Suno, Kehne Ko Humsafar Hai Season 4, and more.

Shaping the entertainment of tomorrow

YouTube has always been a home for premium content, housing a rich catalog of films, series, podcasts, and creator IPs, while serving as a powerful promotional engine for new releases. Today, our partnerships with the media industry are going much deeper. We work together across creation, distribution, and monetization to help partners innovate and grow.

At the heart of this shared growth is the living room, where families across the country are redefining the TV experience. In fact, according to Comscore, holds the #1 reach across CTV screens in India amongst media ¹ .

This partnership marks an exciting milestone in YouTube’s commitment to the Indian media and entertainment industry. We have always welcomed innovative storytellers, ambitious studios, and creators with a unique voice who want to push boundaries and build the next generation of culture-defining IP.

By uniting Ekta Kapoor's legendary creative vision with YouTube’s unmatched reach and Connected TV growth, we are defining the ‘TV of the future,’ making cinematic, episodic storytelling available to every Indian, everywhere.

Head over to the TheIndianKDrramas channel to subscribe and stay tuned for the first episodes - coming soon this festive season.