Improving AI labels for viewers and creators
We've heard consistently from our community that they value transparency when it comes to generative AI content. That’s why since 2024, we've been labeling content when creators disclose they've used AI tools.
We've learned in that time about what people find useful when it comes to AI disclosures, and today we're making two updates that we think will make this process much simpler and more intuitive for creators and viewers on YouTube.
More visible, simplified labels
We’re moving the disclosure label for photorealistic and meaningfully AI altered or generated content to a more prominent position.
- For Long-form Videos: The label will now appear directly below the video player, above the description.
- For Shorts: The label will appear as an overlay on the video itself.
By moving these labels on to the main stage, viewers get the context they need at a glance. This is now the single label format for all photorealistic and meaningfully AI altered or generated content on YouTube.
For content that is unrealistic, animated, or slightly altered, viewers can find this disclosure in the expanded description.
AI usage disclosure at video upload time.
Introducing automatic AI detection
While we still require creators to manually disclose when they use realistic AI, we want to make the process more seamless and reliable. Starting in May 2026, we’re rolling out new internal signals to help identify AI-generated content.
If a creator doesn’t specify whether or not they used AI, but our systems detect significant photorealistic AI use, we will now automatically apply a label.
As this technology continues to improve, creators remain in control. If a creator thinks their content was incorrectly identified as AI-generated, they can update the disclosure status in YouTube Studio. However, disclosures will remain permanent in a handful of cases, including:
- Content created using YouTube’s own AI tools, like Veo or Dream Screen.
- Content containing C2PA metadata indicating they were fully generative AI.
Our commitment to responsibility
These changes are designed to balance transparency with creator control. It’s important to note that a disclosure label alone does not change how a video is recommended or whether it’s eligible to earn money. In a world where AI is changing what’s possible, our goal is simple: make it as easy as possible for creators and viewers to have the right information.
