Inviting applications for Appscale Academy’s Class of 2023

Indian developers continue to push boundaries by building innovative solutions for many complex challenges. Be it apps supporting diverse communities or global games emerging from beyond metro cities, we’re seeing inspiring local developers across the country underscore India’s rise as a powerful app development hub. At Google, we see it as a privilege to partner with this ecosystem in their growth story and are excited to collaborate with the Ministry of Electronics and Information Technology (MeitY) Startup Hub to bring back our Appscale Academy program.

Appscale Academy is a growth and development program to train early to mid-stage startups to build high-quality apps for the world. It was remarkable to see our first cohort adapt learnings from the program to improve their UI, UX, security, user base, engagement rates, and ratings – with 1 in 3 apps doubling their visitor and install base. Check out stories of some of our inspiring developers from the Class of 2022.

We are excited to now invite applications for Appscale Academy’s Class of 2023 and help 100 more promising Indian startups scale their growth stories. This year, we’re also dialing up our efforts to increase participation from startups beyond metro cities in India. Today, nearly 50% of startups in India come from Tier 2 and Tier 3 cities in India. We’re strongly committed to nurturing a diverse app ecosystem by bringing more startups from these cities into the fold. For the Class of 2023, we’ll be launching a multi-city roadshow aiming to engage over 1000 startups across emerging hubs like Surat, Indore, Coimbatore, Gangtok, and Jaipur.

Key program details for applicants:

• A 6-month program to train early to mid-stage Indian startups on all aspects of building successful apps for the global market, including UX design, business model and monetization strategies, international expansion best practices, and data safety and security practices.
• 100 startups will get selected based on defined criteria by a panel of industry experts, members of MeitY Startup Hub, and Google.
• The selected startups have access to virtual instructor-led webinars, self-learning material, and mentorship sessions with leading local and global industry leaders. Many will get an opportunity to pitch to leading venture capitalists.
• To apply and for more details on the program, check out goo.gle/ASA2023. Applications will be accepted starting today until 6th February, 2023.

We are pleased to once again partner with MeitY Startup Hub and look forward to helping many talented innovators turn their creative ideas into successful local and global app businesses through Appscale Academy. We can’t wait to start the next batch.