For almost three decades, I have been working at Folha de S.Paulo, a São Paulo-based newspaper founded in 1921 that grew into one of the most influential and reliable sources of news in Brazil. Since 2019, I have led the newsroom as its editor-in-chief. Folha has covered all the most important moments in Brazilian history throughout the 20th century and we remain a trustworthy source of information for Brazilians by delivering high quality news every day, in real time.
In 2021, Folha celebrated its 100th anniversary and, throughout our history, we have built one of the most complete photographic archives in Brazil. This collection of photos, which helps us to understand the history of Brazil, is now available on Google Arts & Culture with over 10,000 images and 60 curated stories. The project offers a century-long perspective on Brazilian history and society, also serving as a unique view into world events from a Brazilian standpoint.
As we announce this project, we are proud to say that Folha is the first active newspaper to open up our archive on the platform through an immersive online experience where you can dive into our collection. You can explore stories from Brazilian cultural celebrations to historic sporting achievements and bold photographs that capture history in the making, along with the whimsical cartoons that graced our pages.
Visit goo.gle/folha for a full deep-dive into the archive or read on to discover five of my favorite highlights:
1. Landmark moments in journalism
Take a step further into the history of Brazil by entering a virtual gallery filled with some of the most memorable photos and immerse yourself in the collection. Listen to the voice of Luiz Rivoiro, the head of Folhapress (Folha's newswire agency), as he guides you through the images.
A Pocket Gallery with photos from the Folha collection
2. Views from São Paulo
São Paulo, the hometown of Folha de S. Paulo, is a pulsing icon of Brazil that invites you to step back in time. For history buffs, this sprawling metropolis offers a captivating glimpse into its mid-20th century past, with hauntingly beautiful scenes that unveil the city's rich and ever-evolving heritage.
View of the João Mendes Square in São Paulo during the 1950s
3. The icons
Brazil's history is shaped by its iconic figures. From radio to TV screens, some have left a lasting mark on the nation's memory and Folha's archives. Think of TV presenter Hebe Camargo, stage actress Fernanda Montenegro, and Brazilian music legend Rita Lee. For sport fans, explore motorsport legend Ayrton Senna, or dive into the history of football reading about Pelé and Marta.
Ayrton Senna, photo by Jorge Araújo
4. Front pages
These pages also mark milestones like São Paulo's 450th anniversary and Folha's centennial celebration. A newspaper's front pages are pivotal and Folha's headlines showcase its wide-ranging reporting. From global to local, on a first page of Folha from the 1960s is where you'll find the Queen of England and the King of Football sharing the same space as a president of the United States. It is also where we can celebrate the milestones, such as the 450th anniversary of São Paulo, the city where it all started, or even our own, with a very special first page where we honor Folha's 100 years.
The first page of the Folha newspaper print edition of November 6, 1968
5. Sights for all
Much of Brazil's natural beauty emanates from its breathtaking landscapes. From the north to the south and coast to center, the diverse scenery is sure to captivate every reader. Beach enthusiasts can relish the coastal allure of São Paulo and the bustling port of Santos, the largest in Latin America. Nature lovers can explore the rich biodiversity of the Pantanal and the wonders of the Brazilian Amazon, while party enthusiasts will find the vibrant Carnival celebrations a must-see.
Preserved area of Amazonian Forest in Uruará, in the state of Pará