Our new partnership helps fashion designers create products for everyone

Fashion is more than just the clothing you wear; it’s an opportunity for self-expression and a way to explore and articulate individuality. From adaptive clothing lines to more inclusive sizing to the incorporation of gender-neutral styles, the industry is increasingly working to create designs that are truly for everyone. We’re partnering with the Council of Fashion Designers of America (CFDA), an industry leader in the space, to launch a new program to support designers as they create pieces for people across ethnicities, disabilities and more.

As part of this program, CFDA has selected a cohort of emerging designers from three brands, including AREA, Collina Strada and Diotima. They will work directly with our team to learn best practices for designing inclusive and equitable products, and how they can apply these principles to their process. Whether it's the thinking behind seasonal pieces, selecting fabrics and materials, or choosing models, we hope these learnings can be integrated into the overall fashion design process.

We’ll work with designers to ask important questions about inclusivity — similar to the questions we ask our own teams — like how they think about identity, how they’re considering the wide range of skin tones or how they’re testing products for different body types. While the steps for developing technology and fashion may be different, the way we work to understand how people from different identities and backgrounds might use a product is universal.

Following the program, the cohort of designers will showcase the pieces they’ve developed at a New York Fashion Week show in 2025. We hope these pieces will be examples of how inclusion and equity can be further applied to fashion, and that insights from this program can help the fashion industry become even more inclusive and equitable.