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The Keyword

A search for bold ideas to drive climate action

Collage of people using technology to drive climate issues — including using a tablet in a field, looking at data by a creek, working in a field and in the water, and using a drone on a farm.

Google has been committed to climate action for decades — and during that time, we've learned that we can have the biggest impact on our planet by working together. That’s why we’re launching a $30 million Impact Challenge on Climate Innovation — an open call for ambitious projects from nonprofits and social enterprises that accelerate advances in climate information and action, driven by open data, AI, machine learning and other digital tools.

We’re leading by example at Google by setting a goal to achieve net-zero emissions across all of our operations and value chain, including our consumer hardware products, by 2030. We’re going even further for our data centers and campuses, with a moonshot goal to operate on 24/7 carbon-free energy by the end of the decade. Our work to procure clean energy around the world not only helps us decarbonize our own operations, but also greens the local grids where we’re based, benefitting entire regions.

But when it comes to solving a problem as big and urgent as climate change, we get more done when we partner together. So we’re using our technology to make critical climate data available to everyone. Cities are using our Environmental Insights Explorer to better understand their emissions data, solar potential, air quality and tree canopy coverage. Customers are using innovative new tools in Google Cloud like Carbon Footprint, which helps companies accurately measure the gross carbon footprint of their cloud usage. And Google users can make more sustainable choices with information like the carbon footprint of their travel — whether finding flights with lower carbon emissions or choosing fuel-efficient driving directions in Google Maps.

Drive climate action through data

Through the Impact Challenge on Climate Innovation, we'll build on this work by supporting nonprofits and social enterprises that demonstrate the power of digital technology in climate innovation. Six projects will receive $5 million each in funding, along with in-kind donations of Google’s products and technical expertise through Fellowships and more. These funds will speed up the collection of data and development of tools that advocates, policymakers, businesses and individuals need to drive positive impact.

Open data and advanced digital tools, including AI and machine learning, can give way to new climate solutions that simply wouldn’t have been possible in the past. These technologies can reveal patterns and insights that were otherwise hidden in a mountain of data. Since 2018, has supported a wide range of climate innovators that can help us make better planning decisions by modeling future outcomes — including projects that map emissions on a global scale; show people the most effective places to restore ecosystems; and help small businesses understand their carbon footprint, to name a few. Tools like these make the climate information around us more accessible and useful.

This year’s Impact Challenge builds off the success of’s Impact Challenge on Climate in Europe in 2020, and a $6 million Sustainability Seed Fund launched earlier this year for the Asia-Pacific region.

Apply now with your bold ideas

Applications for the Impact Challenge on Climate Innovation are now open at We encourage organizations to apply early, as priority consideration will be given to proposals received by July 29. Selected organizations will be announced on a rolling basis throughout the year, and the application window will remain open until all six projects have been selected.

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