The Ads Decoded Podcast

S1E5: Lead Gen Advertising

We’re breaking down the steps — from lead scoring to data hygiene — to enable your campaigns to deliver high quality lead volume.

S1E4: Budget & bidding fundamentals

Ads Decoded features a conversation on bidding and budgeting with product managers Kristina Park and Carlo Buchmann.

S1E3: How Google is reimagining Search ads to drive value

Ads Decoded explores how the updated Search ads experience aims to deliver value for both users and advertisers.

S1E2: Modern Search Structures

We’re covering the impact of AI on Search behaviors and why campaign structure is key to AI success and common misconceptions.

Introducing the Ads Decoded Podcast

Advertisers have top-of-mind questions about Google Ads. We’re getting people real answers.

S1E1: Measurement and Analytics

Welcome to the first episode of season one. We dive into data strength and what's new for advertisers in Google Analytics.

Ads Decoded: 3 AI Strategies to Master the Future of Marketing in 2026

Our Ads Decoded Podcast pilot episodes went behind the scenes with product leaders to reveal how marketers can thrive in 2026.