Boost your multi-screen strategy with AdSense Responsive ads

We know one of the biggest challenges publishers currently face is designing websites that adapt to different screen sizes, resolutions and user needs. Responsive ad units helps you deliver the best possible user experience on your pages: You can dynamically control the presentation of your website according to the properties of the screen/device that it’s being viewed on. Responsive ads automatically adapt to the size of your user's screen, meaning publishers can spend more time creating great content, and less time thinking about the size of their ads.

Today we’re happy to share some product updates to complement and strengthen your strategy, with new features for our responsive ad units and a multi-screen optimization score now available.

The new full width ads on mobile devices 

Our experiments show that full-width responsive ads perform better on mobile devices in portrait mode. Previously Responsive ads fitted to standard sizes. The new launch will now  automatically expand ads to the full-width of the user's screen when their device is orientated vertically.

If you are already using responsive ads, your ad unit has been upgraded automatically for mobile users. Otherwise, we recommend that you switch to responsive ad units today.

Best practices to help improve your mobile performance

We are also happy to share with you other best practices to help improve your mobile performance. Check out this video get tips on how to create an excellent mobile experience for your users and potentially increase your mobile revenue. Let’s get started! 

More information on Responsive ad units can be found in our Help Center. 

We look forward to hearing your thoughts on these new features.