Introducing “Ad balance” - focus on your best-performing ads

May 8, 2017 Update: We've heard your feedback on the empty spaces resulting from an unfilled ad unit. Over the next few weeks, we’ll begin to automatically collapse unfilled ad units -- if it's safe to do so without affecting the look and feel of your site. By using “Ad balance” you’re automatically opted-in to this update.

Thank you for providing feedback to help us improve this and other AdSense features!
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Over the last few weeks you may have noticed the Ad balance subtab under My ads. This new AdSense feature will give you more control to create a great ads experience for your users.

Ad balance lets you reduce the number of ads you show to your users. Finding the right balance between the number of ads you show and the user experience on your site can lead to better overall engagement with your content. With Ad balance, you’re able to see how changes in the volume of ads you show affect your earnings, and find the balance that makes the most sense for you and your users.

By only showing your best-performing ads, you may see a minimal drop in your earnings. However, these changes may result in an overall earnings increase, since an improvement of the user experience often leads to users staying longer on your site and engaging with more of your content*.

Ad balance is the first example of a Lab that's being made available to all publishers. Those of you who had the Show fewer ads lab enabled have been automatically moved over to Ad balance**. Thank you for trying it out! 

To learn more about this new feature, please visit the Help Center.

We’d love to hear what you think about Ad balance. Please leave your feedback within your AdSense account by clicking send feedback.

*We don’t guarantee any specific results. And, just as a reminder, you’re responsible for the content and layout of your site.

**Find out how you turn this feature on and off and make changes to your settings in the AdSense Help Center.