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Refining your website’s user experience in 3 steps



tools for user experience
performance_measurement_tools
mobile_user

3. Keep mobile front of mind


Since the majority of users now access Google Search with a mobile device, the mobile version of your site’s content is what informs indexing and ranking. If your site has separate desktop and mobile content, here’s what you need to remember to optimize for mobile-first indexing.


  • Your mobile site should contain the same content as your desktop site.

  • Structured data should be present on both versions of your site.

  • Metadata should be present on both versions of the site.


When it comes to design, remember that users are impatient – so organise your site so that it’s easy for people to find and do what they want. Focus your homepage and navigation on connecting users to the content they’re looking for. Offer site search to ensure users can find what they need in a hurry. Understand your customer journeys and let users convert on their own terms. Provide a seamless, frictionless conversion experience through easy-to-use forms.


To learn more about what you can do to propel your website user experience from good to great, check out these mobile design best practices