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Fitbit partners with Toyota Rock ‘n’ Roll Las Vegas Marathon & 1/2 Marathon

This post was originally published on the Fitbit press site. It has been adapted from its original format.

The Rock ‘n’ Roll Marathon Series is excited to announce its partnership with the leading global wearables brand, Fitbit, as the Official Wearable Technology Partner of the Toyota Rock ‘n’ Roll Las Vegas Marathon & ½ Marathon. The largest event on the Rock ‘n’ Roll Marathon Series tour, is celebrating 10 years running by bringing more music, runner support, and community engagement to the race. The event will take place on the Las Vegas Strip at night on Saturday-Sunday, November 10-11, 2018.

“It’s great to be associated with a brand like Fitbit,” said Stuart Selig, EVP of Global Partnerships, North America, for IRONMAN. “Runners expect a lot from their wearables, and Fitbit is able to deliver with their large product line and ever-evolving technology. There’s no better place for Fitbit to showcase their products than at our biggest event of the year in Las Vegas.”

Fitbit’s vision is to make everyone in the world healthier with a platform and ecosystem that gives users important data and access to one of the largest global health and fitness communities that can help encourage and motivate them to reach their goals. Fitbit offers a variety of full-featured premium tracker and smartwatch options at various price points. They work with smartphones across Android, iOS and Windows, and feature industry-leading battery life, providing people at every fitness level with a personalized experience which can help them to reach their health and fitness goals, including marathon, ½ marathon, 10K or 5K training.

“We are thrilled to be the official wearable technology partner for the most popular event in the Rock ‘n’ Roll Marathon Series as they celebrate a milestone year,” said Tim Rosa, Chief Marketing Officer for Fitbit. “Fitbit provides runners of all levels with devices and resources that can help them train for and achieve their goals, and we’re happy to bring that experience to life at Toyota Rock ‘n’ Roll Las Vegas Marathon & ½ Marathon. Our brand synergy brings people together through community, and offers a personalized fun approach to promote healthy, active lifestyles.”

Runners and spectators are invited to visit the music-inspired Fitbit booth inside the Rock ‘n’ Roll Health & Fitness Expo (booth number: 222) to experience the latest in Fitbit’s wearable technology where consumers will receive Fitbit demos for the latest devices and show their Las Vegas pride with temporary tattoos. Additionally, Fitbit will host a ‘cheer mile’ with a live DJ at mile 7 to root for the thousands of runners to keep up the great work.

Fitbit ambassador and ultramarathon runner, Dean Karnazes, will participate this year by inviting runners to join him as he leads a 5K shakeout run on Friday, November 9, beginning at the Convention Center. In addition, he will also be running the full marathon on November 11. An internationally recognized endurance athlete and a New York Times bestselling author, Karnazes has pushed his body and mind to inconceivable limits. Dean is one of TIME magazine’s “Top 100 Most Influential People in the World,” and has run 50 marathons, in all 50 U.S. states, in 50 consecutive days.

The Health & Fitness Expo will be held in the Las Vegas Convention Center on Thursday, November 8, 2018 from 3:00 – 6:00 p.m. PDT through Saturday, November 10 from 9:00 a.m. – 6:00 p.m. PDT. The expo will showcase vendors and official partners, like Fitbit, featuring the latest in running gear, nutrition and training, and is free and open to the public.

For more information or to register for the Toyota Rock ‘n’ Roll Las Vegas Marathon & ½ Marathon, visit . For more information on the Rock ‘n’ Roll Marathon Series, please visit

For information about Fitbit, please visit

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