This post was originally published on the Fitbit press site. It has been adapted from its original format.
Fitbit, the leader in the connected health and fitness market, announced localized versions of the award-winning FitStar by Fitbit fitness app, FitStar Personal Trainer, will be coming to Europe. Acquired by Fitbit last year, FitStar is one of the largest platforms for delivering personalized video-based exercise experiences on mobile devices. Fitbit together with FitStar offers a holistic fitness experience, in which users can track their daily activity with leading Fitbit devices, while also accessing a tailored FitStar exercise program designed specifically for them with handcrafted workouts from fitness authorities, including football legend, Tony Gonzalez and yoga expert, Tara Stiles.
Currently available in English across the web, iOS devices and Android mobile phones, FitStar Personal Trainer will be localized in French, German and Spanish in April 2016. All of the personalized and handcrafted video workouts featured in FitStar Personal Trainer will include voice overs of FitStar’s celebrity trainer, as well as on-screen text, in the local language, providing European users with an even more customized training experience that can be done anytime, anywhere.
“Consistent with Fitbit’s mission, our goal with FitStar workouts is to motivate as many people as possible to lead healthier lives, so making FitStar Personal Trainer available in local languages has been one of our key priorities,” said Mike Maser, Co-Founder of FitStar by Fitbit. “FitStar Personal Trainer is like having a personal trainer in your pocket and delivering a localized experience to our users in France, Germany and Spain means more people can now benefit from these customized, convenient and cost-effective programs.”
Adaptive Workouts on the Go
FitStar Personal Trainer intelligently uses real-time in-app feedback about physical performance to customize video exercise routines that are tailored to a person’s fitness level. By adjusting the intensity and difficulty of each move, the workouts evolve as the user progresses. In addition to personalized workouts, FitStar Personal Trainer also features over 30 handcrafted Freestyle sessions, such as “The FitStar 15,” “Traveller 10” and “Boot Camp.” FitStar Personal Trainer syncs seamlessly across all available platforms and helps people stay on track within-app weekly and lifetime stats, including sessions completed, calories burned, and total workout time. FitStar Personal Trainer also automatically syncs with the Fitbit app, allowing users to publish their FitStar workouts to see how their personal training impacts their overall health. Additionally, Fitbit users are able to easily set up a FitStar account by using their Fitbit login, making getting fit more accessible than ever before.
FitStar Personal Trainer offers two personalized sessions a week and a handful of Freestyle sessions for free. For £5.99 per month or £29.99 per year, people can access unlimited customized workouts across four goal-based programs: Get Strong, Get Lean, Get Moving and Daily Dose, as well as all Freestyle sessions.
Delivering on our goal to further integrate the dynamic fitness experience from FitStar with the leading health and fitness tracking technology from Fitbit, three of the most popular FitStar Personal Trainer workouts will be featured on the award-winning Fitbit Blaze Smart Fitness Watch, introduced in early January 2016. The “Warm It Up” (8 minutes), “7 Minute Workout” and “10-Minute Abs” workouts appear on-screen on Fitbit Blaze, delivering guided instructions with animated images—allowing users to workout anytime, anywhere. These free workouts don’t require an app or internet connection, providing an ideal on-the-go exercise solution.
Fitbit Blaze Smart Fitness Watch Wins Top ISPO Honors
As the newest member of the Fitbit family of leading connected health and fitness devices, Fitbit Blaze Smart Fitness Watch, has been honored as an ISPO Award Winner. Fitbit Blaze was voted a winning product in the Performance category out of more than 90 other products. Fitbit Blaze is a smart fitness watch built to help you make the most of your workouts, with a customisable design to fit your personal style, and the smart notifications that matter most – all in one sleek timepiece that fits seamlessly into your life.
“This accolade clearly supports our commitment to providing innovative, fitness-focused wearable devices that equip people with better knowledge of their overall health and empower them to take control of their health and fitness goals,” said Gareth Jones, VP and General Manager for Fitbit EMEA. “We built this smart fitness watch with advanced features to help take your workouts to the next level, along with a focus on design, with interchangeable accessories so it adapts to your personal style – it’s our smartest, most stylish and most motivating fitness tracker to date. Fitbit Blaze joins our diverse family of fitness trackers – so now everyone can find the right fit for their lifestyle and goals.”
The Smart Fitness Watch that Empowers Consumers to Get Fit in Style
Fitbit Blaze delivers a combination of innovative features that were carefully selected with intention and purpose, designed to motivate and offer a fitness experience that is more effortless and more useful with advanced guidance and coaching. It is a beautiful, versatile timepiece that can be customized to fit your personal style – while packing a powerful fitness punch to help you reach your goals:
- Enhanced fitness features like FitStar by Fitbit on-screen workouts, Connected GPS, PurePulse continuous, wrist-based heart rate tracking, Multi-sport mode, and SmartTrack automatic exercise recognition help motivate and push your fitness further
- Focus on style featuring a slim design, easily interchangeable bands and frames, and a beautiful, color touchscreen with a variety of clock faces to fit your personal style and seamlessly transition with you from work to working out
- Curated to fit your life and focused on the features that make tracking your health and fitness easier, Fitbit Blaze includes the smart notifications that matter most, like call, text and calendar alerts, so you can stay connected to what’s important, and a long battery life of up to 5 days allows you to keep up with your life, day and night
Fitbit Blaze is available for £159.99, VAT included, for presale today at Fitbit.com, with global retail availability starting in March 2016. It will be available with black, blue, and plum bands at introduction, along with a stylish collection of premium accessory bands and frames. A full line of easily interchangeable accessories will be available in a variety of colors and styles with additional accessories coming soon. Accessories available at introduction include:
- Classic high-performance fitness bands available in black, blue and plum (£19.99, VAT included)
- Luxe premium genuine leather bands paired with stainless steel display frames available in black, mist grey and camel (£59.99, VAT included)
- Luxe stainless steel link band paired with a stainless steel display frame available in silver (£89.99, VAT included)
Fitbit at ISPO 2016
By combining the power of technology with insights, Fitbit offers a wide variety of connected health and fitness devices that help people at the everyday, active and performance fitness levels pursue their health goals. Visit the Fitbit booth to see the new Fitbit Blaze and experience the power of FitStar and its personalized training programmes - Hall B4 Booth 304.