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Fitbit wins global honor for product family and brand

This post was originally published on the Fitbit press site. It has been adapted from its original format.

Fitbit, the leader in the connected health and fitness market, today received critical acclaim as an industry leader winning the “Most Innovative Brand Of The Year Award” at the annual Plus X Award ceremony. Plus X Award Seals of Approval were awarded to several products in the Fitbit’s family, including Fitbit Surge, Fitbit Blaze, Fitbit Charge HR, Fitbit Flex and Fitbit Zip activity trackers, as well as the Aria Wi-Fi Smart Scale – all recognized for innovative technology, extraordinary design and easy-to-use functionality. A part of the Fitbit® platform – consisting of devices, apps, social and motivational features, advice and personalized coaching – these products help people make behavioral changes to be more active, exercise more, eat smarter, track their sleep and manage their weight.

“Our mission has always been to empower and motivate people to lead healthier and more active lives with information, insights and guidance to help them reach their wellness goals,” said Woody Scal, Chief Business Officer at Fitbit. “We regularly hear stories about how Fitbit devices change peoples’ lives around the globe, so we are proud to be recognized with the Plus X Award for the quality of our products across the entire Fitbit family.”

The coveted Seal of Approval was bestowed upon the following Fitbit products:

  • Fitbit Surge, Fitbit Blaze, Fitbit Charge HR and the Fitbit Aria Wi-Fi Smart Scale were each praised for their design, functionality, high quality, innovation and user comfort
  • Fitbit Flex was honored for its functionality, high quality, innovation and user comfort
  • Fitbit Zip was highlighted for its for functionality, high quality and user comfort

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