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Improve your ZZZs with Fitbit Premium Sleep Profile



A good night’s sleep can help you feel rested and recharged, while also playing a critical role in your overall health and well-being. Since the introduction of Fitbit’s sleep features in 2009, sleep tracking has been incredibly popular – making information previously only available through a sleep lab accessible to users via their wrist. To date, we’ve analyzed 22 billion hours of sleep data, equivalent to the lifespan of over 5,000 tortoises. (Fun facts: a tortoise lives for up to 500 years and there are 60,000 giant tortoises in the world.)

We know our users are motivated to gather even more insight into their sleep, which is why today we’re introducing Sleep Profile. This new Fitbit Premium feature offers a new longitudinal analysis of your sleep patterns. It also makes your sleep data even easier to interpret with fun animal characters, so you can take steps to improve your sleep quality and, in turn, your overall health.

Fitbit Premium app screen outlining the details of the Sleep Profile feature with the different animal archetypes pictured.

Fitbit’s newest feature, Sleep Profile, allows Premium members to garner more insight into their sleep habits via their associated sleep animal and discover long-term trends in their habits so they may take steps to improve their sleep.

What does your Sleep Profile analyze?

Sleep guidance isn’t as simple as getting 7-8 hours rest (everyone is different!) and we have the data to show it through an analysis of 1.87 million sleep logs by a neurologist, sleep experts and research scientists. Supported by sleep science, Sleep Profile analyzes your sleep across 10 key metrics each month, calculates trends and compares them to what’s typical for your age and gender, so you can discover where you have room to improve.

Our research team studied 1,000 different sleep features during its analysis before distilling it down to the key metrics we include in your profile. Ranging from new metrics, including sleep schedule variability, time before sound sleep and disrupted sleep, to previously tracked metrics such as sleep duration, restfulness and REM sleep, these data points portray a holistic month-long view of your sleep patterns and quality. You’ll also be provided with ideal ranges for each metric – and where you fall within each range – so you can consider where to focus your efforts for improvement. These metrics are shown on a monthly aggregate view for the first time (something that’s nearly impossible to replicate in a sleep lab).

Monthly sleep metrics graphic showcasing each of your month-long metrics like sleep schedule variability, sleep start time, time before sound sleep, sleep duration and deep sleep, with how you compare with others like you.

Fitbit Sleep Profile users will receive a monthly sleep analysis where they can see ideal ranges for someone of a similar age and gender, and where they fall within each – so they see where they could focus on improving.

What sleeper type are you?

These critical data points gathered from your sleep analysis inform your designated Sleep Animal, providing a fun way to understand your sleeping style. Our extensive research and testing found six animal archetypes, each chosen for their distinct trends that correlate each animal's behavior with common user sleeping behaviors and patterns.

The following graphics highlight top traits and habits of each sleeper type, and how yours can impact your day-to-day:

How does it work?

Wear your Fitbit device to sleep for at least 14 nights per calendar month to receive an assessment. The more you wear the device to sleep, the more precise the evaluation. Sleep can vary significantly from night to night, so it’s helpful to analyze your sleep data over a longer period from your own sleep environment to uncover more insights into your habits and how you can improve.

As a Premium member you will see your Sleep Profile, including your sleep animal and monthly sleep analysis, on the first day of every month. Animals can change from month to month, and data collected throughout the month will inform the next animal you receive the following month. There is no “ideal” animal – each one can be used to better understand your sleep patterns and how you can improve your sleep quality.

Based on your sleeper type’s behavior, you will see where your sleep patterns compare to others like you – whether it’s setting a more consistent sleep schedule or creating a bedtime routine like trying the mindfulness content found within the Fitbit app to help you fall asleep faster. Getting quality sleep can play a critical role in your overall health and well-being, with poor sleep being correlated to increased potential health risks including diabetes, cardiovascular problems, obesity, poor cognitive functioning and more. Premium uplevels your Fitbit experience by helping you better understand your sleep patterns, your readiness to exercise and how your body responds to stressors, all with additional guidance and insights to help you achieve your health, fitness and wellness goals.

Sleep Profile is rolling out in the Fitbit app to Premium users with Sense, Versa 3, Versa 2, Charge 5, Luxe or Inspire 2 devices upon launch. Users will receive their first profile during the week of July 4, followed by monthly profiles delivered in the Fitbit app on the 1st of each month. (Note: Sleep Profiles aren't intended for medical purposes and users should consult their health professionals for questions about their health.)

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