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With Google Lens, Things get Strange in today’s New York Times

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It’s 1985 in Hawkins, Indiana, and summer's heating up. School’s out and the newly opened Starcourt Mall is center stage. Romance blossoms and complicates the group’s dynamic, and they’ll have to figure out how to grow up without growing apart. Meanwhile, danger still looms beneath the surface in Hawkins.  For those those adventurous enough to look beneath the surface, they’re bound to find a lot more than they bargained for.

We’re bringing a special, and strange, Google Lens experience to today’s print edition of The New York Times. How do you know it’s special? Because friends don’t lie. So grab your walkie, strap it to your bike, and pedal over to your local newsstand to pick one up. In it, you’ll find three ads for Starcourt Mall. Scan them with Google Lens, and you might find that things are stranger than they seem.

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This “Stranger Things” project is the latest in our work with partners—like museums, magazines and retailers—to use Google Lens to overlay digital information on things you see in the real world. Share what you’re discovering in today’s paper with #StrangerThings3.

Try the Stranger Things experience on ARCore certified Android devices today. Learn more about what Lens can do by visiting Season 3 of "Stranger Things" is now streaming on Netflix.

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