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The economic impact of geospatial services

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Consumer benefits
Maps help people move and shop in a faster and more efficient way. For example, not only do digital maps reduce travel time, they also help people save time on purchases by providing information like directions and product availability. By helping people plan routes in areas they aren’t familiar with, maps also improve public safety.

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Business benefits

Maps help make small and large businesses more visible, productive and profitable. By providing useful facts such as store hours, contact information and reviews, maps help drive sales—particularly important for small businesses that may find potential new customers without incurring additional advertising costs. Geospatial services also play a strategic role in helping companies in sectors covering approximately three quarters of the world’s GDP raise revenues and/or diminish costs. For example, retail companies use digital maps for market research and to identify the most profitable locations for their network of stores.

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Societal benefits

Finally, maps have positive spillover effects on the environment and societies around the world—for example, by creating jobs and reducing CO2 emissions through more efficient vehicle trips and easier identification of alternative transportation options. Geospatial technology can also play a role in emergencies—such as helping people prepare for a natural disaster by highlighting flood-risk areas.

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