Google Marketing Platform

Improved frequency management for Programmatic Guaranteed

Article's hero media

With a frequency goal of five at the campaign level, both the open auction and Programmatic Guaranteed deal stopped showing ads to a user that had already seen the ad five times.

E02526902 Google GMP Programmatic Guarantee Blog GIF Jan20_v05.gif

Display & Video 360’s new dashboard in the My Inventory tab shows budget savings reinvested and impressions passed due to frequency for each Programmatic Guaranteed deal.

pg fcap with focus overlay v2.png