News Showcase is launching in Switzerland
For more than two decades, Google has partnered with journalists and news publishers in support of a healthy, independent and diverse news ecosystem. We’ve also been dedicated to helping publishers in Switzerland and across Europe find additional ways to connect with people and engage readers online.
Today we are announcing the launch of Google News Showcase, our curated online news experience and licensing program, in Switzerland. CH Media, NZZ, Ringier, Somedia, Tamedia and 20 Minuten Group are among the media publishers that have signed on to Google News Showcase in Switzerland.
Participating publishers in Switzerland will create News Showcase panels, which provide more ways for readers to engage with the news and direct them to full articles on news publications’ websites. This enables publishers to deepen their relationships with readers and gives them more direct control of presentation and branding. News Showcase panels from our partners in Switzerland have begun rolling out on Google News and Discover on Android and iOS.
An example of how News Showcase will look with some of our partners in Switzerland.
We’re also paying participating news organizations to give readers access to a limited amount of their paywalled content. This access means readers will have the opportunity to read more of a publisher’s articles than they would otherwise be able to, encouraging them to learn more about the publication — and potentially subscribe.
An example of how a variety of News Showcase panel types will look with some of our partners in Switzerland.
Globally, we have signed News Showcase deals with over 2,800 publications. With the launch of News Showcase in Switzerland, the product will be live in 31 countries.
From our partners
“We are delighted to be one of the first partners in the launch of Google News Showcase in Switzerland. News Showcase offers us the opportunity to engage even more people with our in-depth quality journalism, and highlight the value and relevance of our content. As our new strategy centers on the digital growth of our key brands, the timing is perfect to leverage News Showcase. This strengthens our position as a leading media company.” - Marc Isler, Chief Revenue Officer at Tamedia
“Already today, we reach a large audience with over 20 established brands and titles. Participating in Google News Showcase now offers us the opportunity to distribute our high-quality content even more diversely and make it accessible to a broader audience. Additionally, we gain more insights into user behavior and therefore into the needs of our users – allowing us to continuously refine and further diversify our brand strategies.” - Patrick Rademacher Chief Strategy & Innovation Officer Ringier Medien Schweiz
“As a trusted brand for independent quality journalism, NZZ follows a customer-centric approach meeting users where they are. Google’s platform is one of these key touchpoints, allowing us to engage meaningfully with audiences and inspire them to join our growing community of subscribers.” - Johannes Vitus Boege, Deputy CEO & Chief Commercial Officer NZZ
“We’re looking forward to presenting a selection of our stories on Google News Showcase. Exploring new distribution points is a strategic focus at 20 Minuten.” - Dean Cavelti, Chief Technology Officer 20 Minuten Group
Our partnership with the news industry in Switzerland
We’ve been partnering with the publishers and journalists on digital news training and initiatives that focus on news innovation. This year we hosted the Verband Medien mit Zukunft at Google Switzerland focused on AI in news. Swiss publishers also participated in our AI launchpad program with FT Strategies.
The launch of News Showcase in the country is the latest example of our commitment to journalism and partnership with news organizations. We look forward to continuing to work together with journalists and publishers in Switzerland to innovate and grow reader revenue.
