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Touchdown! Score with Search and the Assistant for Sunday’s Big Game

As the Patriots and Rams head to Atlanta for Sunday’s big spectacle, you can turn to Search and the Google Assistant to stay-in-the-know and get some help prepping to watch the game. We’re taking a look at real-time Google Trends data to see the top questions and topics people are searching for and scoring some pro tips from the Assistant before kick-off.


State-by-State Showdown

We can’t say whether it’s fandom driving the searches, but this year’s AFC champs are dominating search interest in most states in the U.S.

SB Team Search

US: Search interest state-by-state, past week, as of January 30

Focus on the Field

If you’re gearing up for another G.O.A.T. debate, you can keep an eye on which players are capturing football fans’ attention. (Hint: looks like Brady is collecting searches like he is rings.)


SB Player Search 2019

US: Top searched Super Bowl players, past week, as of January 30

And the players won’t be the only things turning heads this Sunday. The much-anticipated halftime show also has people searching for this year’s performers Maroon 5, Travis Scott and Big Boi.

SB Halftime 2019

US: Top searched halftime performers, past week, as of January 30

Game Day Grub

Regardless of your football or musical preferences, snacks are something that everyone can get excited about. For inspiration on what to make, look no further than the most uniquely-searched Super Bowl recipes by state this year.

Map of Super Bowl Foods State-by-state

To stay up-to-date on other trends that are topping the charts this weekend, follow along on our Google Trends page.


Call an Audible

Everyone has their own game plan for Sunday, and the Assistant has simple ways to help you get in the game—even if football isn’t typically your thing.

  • Whether you’re a seasoned fan or new to the game, say “Hey Google, help me talk like a football fan” and the Assistant will help you speak like a pro. Insider tip: If the team you’re rooting for is on defense, just say “Put more pressure on the quarterback!”

  • This year, the Assistant will even share its prediction for how the game might play out. Simply ask, “Hey Google, who’s going to win the big game?” Hint: the Assistant can’t help but root for the underdog.

  • When it comes time to celebrate your team scoring, don’t forget to bring the Assistant along for the fun. Say it with me, now: “Hey Google, touchdown!”

No matter who you’re rooting for this year, Search and the Assistant are here to help you get game day ready.