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The Keyword


Explore the world's searches with the new Google Trends

Illustration shows a woman with a feather duster dusting off a Google webpage showing images of charts indicating trends.

In the Northern Hemisphere, spring is right around the corner. And this time of year brings spring cleaning to mind, both for our homes and for the Google Trends website.

Across the United States, searches for vapor steam cleaners have nearly tripled in the past month, and searches for self-cleaning toilets are up more than 140% in the past week. And that love of spring cleaning isn’t limited to the home: Across most states in the U.S., more people search for yard-related spring cleaning tips than anything inside the house.

A U.S. map shows the most searched areas related to spring cleaning in the past year, with yard being the most searched, followed by kitchen, bathroom, garage, and bedroom.

Spring cleaning for lawns is a hot topic across much of the U.S.

Inspired by all those searches, we’ve done a bit of sprucing up ourselves. Today we’re launching a new and improved Google Trends site, so it’s now easier than ever to access the breadth of resources we have to offer.

GIF shows the new Google Trends homepage, which shows trending topics.

Explore trending topics directly on the Google Trends homepage.

You can now explore real-time trends right on the home page. These are updated every hour and are accompanied by links to relevant news articles, so you can learn more about the trending topic. And to help you better understand the world around you, the homepage highlights what’s trending in your local country or region – and sparks your curiosity by sharing trends from around the globe.

Wondering how to make use of data you find on the site? We’ve got that covered, with easy access to tutorials like Basics of Google Trends and Understanding the Data, so you can quickly get up to speed.

Image shows resources to help you learn what Trends can do and how to use it, including tutorials called “What is Google Trends,” “Basics of Google Trends,” “Understanding the data,” and “Advanced Google Trends.”.

Learn more about Trends through an array of resources.

And if you’re looking for inspiration, check out some of the dedicated trends pages from Google's Trends Data editorial team –such as Local Year In Search, WNBA Firsts and Frightgeist – for a glimpse into our collective curiosity. On the homepage, you can also explore examples of trends data used in creative ways by newsrooms, nonprofits and other groups.

Image shows examples of how Google Trends is being used across the world, by newsrooms, charities, and other organizations.

Get inspired by Trends success stories.

So while you’re sweeping away the cobwebs and refreshing your home this spring, check out the cleaner look and feel of Google Trends — after all, it might lead to inspiration for your next home improvement project.

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