Last year we introduced the Google feed to surface relevant content to you, even when you’re not searching. It’s grown dramatically over the past year: more than 800 million people use the feed each month to stay up to date on their interests. Today—as a part of three fundamental shifts in how we think about Search—we’re launching a major update to this experience, including a new name, a fresh look, and a brand-new set of features.
A new name and look
Since launching the feed, we’ve made it our goal to help you uncover fresh and interesting content about things that matter to you. Now, we’re giving the feed a name that reflects this mission: Discover. With this new name comes a fresh design that makes exploring your interests easier than ever.
New topic headers explain why you’re seeing a particular card in Discover, and whenever a topic catches your eye, you can dive deeper to explore more on that topic.
Next to each topic name is a Discover icon, which you’ll also start to see in Search for an ever-growing set of topics. You can tap “Follow” to start seeing more about that topic in your experience.
In addition to this new look, you’ll also see new types of content in Discover. You’ll find more videos and fresh visual content, as well as evergreen content—articles and videos that aren’t new to the web, but are new to you.
For example, when you’re planning your next trip, Discover might show an article with the best places to eat or sights to see. Suddenly, a travel article published three months ago is timely for you. This can also be useful as you’re taking up a new hobby or going deeper on a long-time interest. Using the Topic Layer in the Knowledge Graph, Discover can predict your level of expertise on a topic and help you further develop those interests. If you’re learning to play guitar, for example, you might see beginner content about learning chords. If you’re already a skilled musician, you may see a video on more advanced techniques.
Discover is unique because it's one step ahead: it helps you come across the things you haven't even started looking for.
More context and control
Because Discover is all about you and your interests, there are now even more ways to customize what you see.
Just tap on the control icon to indicate that you want more or less content on that topic. You’ll continue to see content from a range of sources on any given topic, helping you explore new ideas surrounding your interests.
When it comes to news, we believe it’s important that everyone has access to the same information. Discover uses the same technology as Full Coverage in Google News to bring you a variety of perspectives on the latest news.
Discover in multiple languages
With this redesign, Discover will now be even more useful to people who speak multiple languages. You may like to use recipes in Spanish and read sports in English, and you will see content in your language of preference for each interest.
We’re starting with support for English and Spanish in the U.S. and will expand to more languages and countries soon.
Coming to google.com on your phone
The Google homepage has always been a place to ask questions and search for information you’re interested in. Now, it will be even easier to keep up with your interests, because Discover is coming to google.com on all mobile browsers.
Think of it as your new mobile homepage where you can not only search, but also discover useful, relevant information and inspiration from across the web for the topics you care about most. This will be rolling out over the next few weeks.
We hope you find this refreshed experience helpful as you discover your next hobby and further develop your interests with Search.