T minus 54 days until the election: Introducing the Google Trends Elections Hub
Starting today, the Trends Elections Hub will offer a real-time pulse of the U.S. elections based on Google Trends. On the Hub, you can explore how people are searching for the candidates and political issues across the country. For example, if you explore search interest in the Libertarian party, you’ll see that it’s more searched now than in the 2008 and 2012 elections. The Hub also will help you to find insights about this election at a new, granular level. For instance, while the economy is the most searched issue on average across the swing state of Florida, immigration is more searched in southern counties in the state.
At the top of the Hub, you can click to explore the Presidential candidates, Vice Presidential candidates and campaign tickets.
Each candidate and ticket page displays search interest in the candidate or set of candidates across the U.S., as well as top trending related searches and featured insights.
The Election Hub also features county-level data for the first time. Click on a state on the U.S. map, and you can find data around search interest for a Presidential candidate and issues at the county level.
We’ll also be sharing search trends around the biggest questions Americans have about the voting experience. The map below shows a breakdown of how — and where — people across the country are searching for voter registration.
With record online engagement around this historic 2016 election, we have a unique opportunity tell a story about the U.S. electorate through top of mind interests and questions in Search. And as Americans all across the country get ready to head to the polls, we are excited for the Trends Elections Hub to play a role in telling that story. We hope you check it out!