Skip to main content
The Keyword


Through the Google lens: Search trends February 27- March 5

This week we saw troll hunting, email drama and flying weasels top the trends charts. Read on to learn the details.

Yes, you did just see that

What’s furry, has wings and hits the trends charts with 50,000+ searches? A weasel woodpecker...or more accurately a weasel riding a woodpecker. Nature’s most unlikely pair was a top search on Monday after amateur photographer Martin Le-May snapped an incredible photo which went viral. Like most online phenomena, this one has its dissenters: many are speculating that the photo is a fake.

That wasn’t this week’s only unusual sight. Actor Jared Leto stepped out without his trademark flowing locks, instead sporting platinum blond short hair for his role in the new movie Suicide Squad. Leto’s new look leaves behind strands of ombre hair, the tears of thousands of fans, and 100,000+ searches.


Email: more trouble than it’s worth?

There was a spike in searches for former Secretary of State Hillary Clinton after news broke that she used her private email rather than an official government account while she was in office. The potential Democratic presidential candidate’s actions are drawing criticism from the media, although Republicans have remained surprisingly silent on the issue. To quell fears that she’s got something to hide, Clinton tweeted: “I want the public to see my email”—guess there aren’t any skeletons in this inbox.

Curt Shiling screenshot

Trolls exit here

Karma, meet Internet trolls. This week several prominent figures struck back at their online harassers, starting with baseball player Curt Schilling, who called out on his personal blog cyber bullies who had made offensive comments about his daughter on Twitter. Two of the commenters have already lost their jobs due to Schilling’s response, leading some people to dub him an “Internet Vigilante.” The situation has certainly raised Shilling’s profile: Searches for the former Red Sox player have hit their highest in years.

American Idol winner Kelly Clarkson was next to take a swing at the haters. When British TV personality Katie Hopkins tweeted multiple derogatory remarks about Clarkson’s weight, the singer stood up for herself and against body shaming. Clarkson responded saying, “I’m awesome,” and that she doesn’t seek acceptance from others. The social media universe gave the singer a collective “You go girl,” and pushed Clarkson to the top of the search charts.

Tip of the week

Daylight Savings Time is upon us! If you have a tendency to forget to change your (analog) clocks, just tell Google, “Remind me to change my clock,” and handle the issue while it’s still fresh in your memory.

Let’s stay in touch. Get the latest news from Google in your inbox.