Trend or treat: Searching for the top Halloween costumes
“How many days until Halloween?”
“What should I be for Halloween?”
In the weeks leading up to All Hallows’ Eve you turn to Google Search to ask these two crucial questions. So with just days left to perfect a costume for yourself, your kid, your pooch or your partner, here’s a look at some of the top Halloween costume trends across the United States. For more, see Frightgeist, our Google Trends Halloween hub.
Hair-raisingIf your costume involves a certain familiar ‘do, prepare to have company. Get-ups based on the bombastic GOP candidate for President are spiking, with the top-related search being “Donald Trump wig.” And don’t go looking for blue or purple hair-dye at the last minute on Saturday: chances are it will already have been bought up by kids dressing up as Disney’s “Descendants” characters Mal and Evie.
And if you’re aiming for a unique costume, you might want to avoid buns on the side of your head too. “Star Wars” is the second most searched costume nationwide, and within that Princess Leia reigns supreme above Dark Side standbys Stormtrooper and Darth Vader.
Superhero Squad“Suicide Squad” may not hit box offices until next summer, but one character from the film is already making a killing in costume searches. “Harley Quinn” takes the top search spot nationwide (rival Batman is in fifth place). But Harley and Bruce Wayne are just a few of the superheroes (and super villains) you can look for this weekend: People are also donning their cuffs for Wonder Woman, their creepy facepaint for Joker, their bodysuits for Catwoman, and their half shell as Teenage Mutant Ninja Turtles (T-U-R-T-L-E Power!). Even lesser-known characters like Scarlet Witch, Vision, Wasp are getting a boost from film franchises like “The Avengers” and “Ant-Man.”
Frightful Fidos“Dog costume” is always a top search around Halloween—but not because you’re dressing up as Snoopy or Scooby. No, you’re searching for the cutest costume for your four-legged friend. In addition to being adorable, the top dog costumes are just as “Star Wars”-filled as the top human costumes. We assume that’s because they’ve already got the fur and/or ears to make it work.
If dressing your pooch as Chewy feels like asking for trouble, other popular canine costumes include “lion,” “dinosaur,” “shark” and … Olaf. Because—ahem—you still can’t let “Frozen” go.