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The Keyword

Working with merchants to give you more ways to shop

An illustration showing a shopping page for a stroller on a cell phone, surrounded by icons of products like Google Chrome, YOuTube, Google Maps and Google Photos.

The Google Shopping Graph.

An animation showing blue and gray tiles coming together to form the Google Shopping Graph

Using Lens to find that perfect pair of sneakers.

An animation showing a screenshot of an athlete, and Lens searching that screenshot for the sneakers he is wearing.

Reminders for your shopping carts in Chrome.

An animation showing the Chrome browser highlighting shopping carts from four retailers

Linking a loyalty program from Sephora.

A listing for a hair dryer at Sephora, showing a lower price and customer reviews.

Once you’re ready to make your purchase, we want to make it easy for you to get the best value for the products you’re buying. Coming soon, we’ll let you link your favorite loyalty programs from merchants like Sephora to your Google account to show you the best purchase options across Google, helping brands and their customers foster a stronger, more direct relationship. 

We’ll continue to work toward bringing you a better shopping experience. Be sure to tune into Google Marketing Live (GML) next week to hear more updates. 

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