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Shop what’s trending this holiday season

Article's hero media: Illustration of gifts wrapped up for holiday gift-giving

It’s that festive time of year when we start planning holiday gatherings, swap out our iced lattes for hot cocoa, and once again, try to find the perfect gifts for our loved ones.

To help you zip through your holiday shopping this year, we’re sharing the Google Shopping Holiday 100 — a list of what we predict will be the 100 most popular categories and products in the U.S. for the holiday season, according to Google searches.

This year’s Holiday 100 reflects the realities many of us are still living in. Home equipment like coffee makers and fitness gear continue to make the list. But we’re also seeing more items that suggest people are getting out more, like fragrances and beauty products.

Spanning ages and interests, the 2021 trending categories include tech, gaming, kitchen gear, sports and fitness, health and beauty, fragrances, and toys and games. Let’s explore a few of them.

The year of the fragrance

Looking for a new fragrance to add to your collection? You’re not alone. This year, perfumes and colognes are trending higher than in years past. It could be that we’re all after a new signature scent, or maybe we’re sending hints to those who have been in their (less than fresh) loungewear for too long. Ranking highest on the list includes Christian Dior Sauvage Eau De Toilette Spray, Maison Francis Kurkdjian Baccarat Rouge 540, and Versace Men's Eros Eau de Toilette Travel Spray.

Brewing at home

While coffee makers are no stranger to the kitchen gear category, we saw an uptick in the number and types of at-home coffee makers on this year’s list. So no matter how your loved ones take their cup of joe, you’re sure to find something for them. The top coffee maker is the Breville Barista Express Espresso Machine, followed by the Keurig K-Mini Single Serve Coffee Maker.

Gaming goes big

Gaming has become an increasingly popular category over the years, and 2021 is no exception. At the top of the gaming consoles list is the Nintendo Switch OLED, and top trending games include NBA 2K22, FIFA 22 and Metroid Dread. And you won’t just find the latest and greatest gaming products. This year, we saw 80’s and 90’s nostalgia play out with high rankings for the Nintendo 64 (ranked #6 in gaming consoles) and the Game Boy (ranked #8 in gaming consoles).

This holiday season, Google Shopping is helping you find deals, track the price of a specific item, check a product’s availability and more. Whether you’re looking for your family, your best friend, or even yourself, we hope you find the perfect gift with Google.

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