75% of Indians desire a daily growth collaborator: Google-Kantar report
In a world buzzing with exhilarating AI advancements, it’s easy to get swept up in dazzling innovations. But what truly matters is how all these advancements can genuinely help transform our daily lives and unlock potential. Could AI be the collaborator we need, not just for speed, but to break through creative blocks and achieve more? The desire is certainly there – a significant 75% of Indians wish for a daily growth collaborator to help them navigate complexities and excel.
Google teamed up with Kantar for a comprehensive study to understand Gen AI adoption and impact among people in India, surveying over 8,000 people across 18 cities* (including Gemini users). We found that while AI excitement is high, it's still early days for adoption: 60% aren't familiar with AI, and only 31% have tried any Generative AI tool. The study underlines the massive headroom for Gen-AI adoption in India and people's desire to use such tools to excel in life.
The research shows a strong, innate desire among Indians to improve and excel, with the majority seeking to boost productivity (72%), enhance creativity (77%), and communicate more effectively (73%) in their daily lives. Gen AI tools like Gemini are increasingly meeting this desire of a collaborative guide. We are seeing significant positive impact among early adopters: 92% of Gemini users report a boost in confidence, 93% report it has supercharged their productivity, among other benefits. Check out the full report here and read on to find out key insights. You can also tune into a podcast-style Audio Overview of the key findings, brought to life by NotebookLM.
India's Desire for Growth And Daily Roadblocks
This strong, innate desire among Indians to improve and excel isn't abstract – it's tied to very real, everyday 'stuck moments.' The majority are seeking personal efficiency, with 72% expressing the need to be more productive in their daily lives. While 77% want to be more creative, 73% want to communicate more effectively.
People face hurdles like constant time pressures, frustrating creative blocks, and challenges expressing themselves clearly, impacting confidence and opportunities. Crucially, this desire extends beyond work or school: 76% want to save time on everyday tasks like planning travel or managing budgets, and 84% want to be more creative with everyday tasks like helping kids with homework or trying recipes.
Common roadblocks often prevent progress, such as simply getting started, a struggle for 68%, or lacking necessary skills and guidance, which holds back 52%. These aren't minor frustrations; they can sometimes have real costs, often stopping people from pursuing goals altogether, with 61% of Indians reporting they abandoned a professional or creative aspiration due to such hurdles.
Beyond these bigger goals, this daily friction also sometimes saps confidence – for instance, 73% worry about how their message or tone comes across – and prevents people from fully pursuing everyday passions, like trying new recipes, where 71% feel blocked, or planning desired travel, which 67% find hindering.
Gemini: Boosting Confidence and Supercharging India’s Everyday
For those who have gotten past the initial barriers, the impact of Gen AI often goes beyond just task completion – it's making a difference in how they feel about their own capabilities. One of the most striking findings is the boost in self-assurance: an incredible 92% of Gemini users report feeling more confident, with particularly high impact among Gen Z (94%), Students (95%), and Women (94%). This isn't just a feeling; confidence unlocks action, turning hesitation into momentum.
It's helping level the playing field – democratizing not just information or tools, but the confidence to use them effectively and unlock potential.
Gemini users also report significant tangible benefits across the board. 93% report Gemini boosted their efficiency and task management, while 85% feel it helps spark new ideas and unlock creative expression.
Communication is enhanced for 94%, who report Gemini helps them express themselves clearly and effectively. Furthermore, 80% report Gemini has helped with complex decision-making or expert guidance, 69% say it supported their skill development and learning journey, and 77% found it helped them pursue a new creative or professional pursuit.
We can see this reflected in Gemini’s top use cases in India spanning across diverse needs: simplifying complex information, offering 'how-to' guides, generating creative ideas, assisting with writing, and even culinary exploration. The experiences of early adopters show that Gemini is already becoming a practical, helpful partner for many Indians, helping them simplify life, overcome hurdles, and excel.
Be it a teacher in Bhiwadi using Gemini to create personalized lesson plans and save hours each week, a student in Nagpur prepping for that crucial first job interview; a professional in Roorkee finally mastering his DSLR camera with the help of Gemini, or a parent in Indore brainstorming creative homework ideas - across ages, cities, needs, and languages – people are collaborating with Gemini in meaningful ways.
Gemini: Your Even More Powerful and Versatile AI Assistant
As AI collaboration advances rapidly, we’re excited about the possibilities and remain committed to putting the user first and bringing the power of AI to all. We continue to push the boundaries in our promise of bringing users a truly personalised, helpful AI assistant and collaborator with the power of Google’s cutting-edge AI models.
So, from generating stunning videos and photorealistic images straight from your ideas with Veo 2 and Imagen 3, to harnessing agentic capabilities where Gemini can instantly synthesize complex research from across the web via Deep Research, instantly convert research into personalized podcasts with Audio Overviews, or having natural, back-and-forth visual conversations about the world around you using just your camera with advanced speech technology in Gemini Live – and so much more – we continue unlocking these advanced collaborations, putting truly powerful, previously unimaginable AI collaboration directly in your hands.
Dive deeper with the full report here.
