YouTube

Watch It, Love It, Buy It: YouTube Shopping Arrives in the Middle East

Every day, millions of people across the Middle East turn to YouTube not just for entertainment, but for trusted advice on what to buy next. From detailed tech reviews to everyday skincare routines, viewers’ favorite creators have quietly become the region’s most authentic storefronts.According to a survey conducted by Kantar, 86% of surveyed viewers in Saudi Arabia and the UAE agree that YouTube has the most trusted creators for product recommendations while shopping and 84% agree that YouTube helps...

An image of a smiling woman in a studio holding a camera on a gimbal, gesturing with her other hand, alongside a smartphone displaying the same scene as a YouTube Short with shoppable items. The phone screen shows the YouTube Shorts interface with "Shorts

Google.org

Helping young minds across MENA to explore the online world safely

Whether projecting a life-sized T-Rex into the living room via Search AR or mastering chemistry with Gemini, young people across the Middle East and North Africa use our technology every day to learn about the world. Our responsibility as parents and technologists is simple: make sure they can discover the digital world with confidence, healthy habits, and real safeguards.Today, we’re announcing two major steps forward: a $2.4 million Google.org grant to expand our digital literacy program, Abtal...

Four young boys kneel on a green floor against a geometric green wall, collaborating to solve a large floor jigsaw puzzle. One boy on the far left wears glasses and a bright yellow high-visibility safety vest over a blue shirt, holding puzzle pieces, whil

Gemini

Gemini 4 Argon: Built to solve your hardest problems

Gemini 4 Argon is now globally available to developers and enterprises via the Gemini API, and to Google AI subscribers1 in Google Antigravity, the Gemini app, and AI Mode in Search. Argon excels at deep work in complex, real-world tasks across domains including coding, finance, legal, cybersecurity, and science. Its depth and precision across multi-step tasks leads Argon to outperform other frontier models on benchmarks across domains, ranking #1 on the Vals Index, which measures model performance...

Gemini

Gemini’s Exclusive Student Offer Returns to the Arab World!

Starting this week, you can enjoy Google Gemini benefits under the Google AI Plus plan completely free for a full year to boost your creativity and educational journey.If you're an active university student (+18 y/o), make sure to register before December 31st to take advantage of the subscription by uploading a picture of your university ID card and providing a few other details.The Google AI Plus plan offers various useful features, whether through the Google Gemini app or the Gemini Notebook tool...

Image of the student offer with the details

YouTube

Innovation for the YouTube Era: What’s New for Viewers and Creators in MENA

Today, YouTube creators are the defining cultural force of our time. They are building next-generation media companies, launching global brands, and redefining modern storytelling. With more than 20 million videos uploaded to the platform every day, our responsibility is clear: to ensure our technology stays one step ahead of how the world creates, discovers, and connects.This year at Made on YouTube, we’re introducing a suite of new tools designed to support the entire creative journey — helping...

'Lily', the winner of the Global AI Film Award

Lily Film - the winner of the AI Film Award

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The top honor went to Zoubeir ElJlassi, a visionary graphic designer and filmmaker from Tunisia. His film, Lily, tells the story of a lonely archivist whose life is upended by a doll found at the scene of a hit-and-run.