This year, International Women’s Day (March 8) will be centered on the theme of #EmbraceEquity. March is also Women’s History Month in Australia, the United States, the United Kingdom and is a time to celebrate and recognize the amazing contributions of women throughout history. Here at Google, we embrace equity through our workplace commitments, in our products and services and in the ongoing work to support women-owned business and nonprofit organizations.
Learn about phenomenal women, past and present
We’re using the month of March to spotlight the creative, innovative and trailblazing women in all industries through our products. Google Play is featuring apps, games and books alongside editorial articles highlighting content on financial empowerment, leadership, women in tech and ways to embrace equity in everyday life. When you visit the Play Store, users will see curated content spotlighting titles and events, plus collections and guest editorial features with leaders in business and technology.
The Google Play homepage highlighting apps, games, books and interviews from influential women on Play.
Google TV will celebrate "31 Days of Women" throughout March on its home screen with one title per day that'll feature inspirational stories, strong female characters, and groundbreaking women. Everything from Poker Face with Natasha Lyonne's amazing performance, to I am Greta, to Moana. You can also find and cast these great picks on the Google TV mobile app.
Starting on International Women's Day, YouTube will also spotlight a collection of women creators who are breaking the mold from tech and art to gaming and fitness — including a curated selection across TV & film to celebrate women on YouTube TV. Google Arts & Culture is also relaunching its Women in Culture hub with more than 60 new stories celebrating overlooked women from history, plus a new virtual gallery that puts women artists back in the frame. And we’ll have a custom International Women’s Day Doodle on the Google homepage.
The new Google Arts & Culture Women in Culture hub.
Google Assistant is offering helpful ways to learn about historical women — and not just this month, but all year round. Try saying, “Hey Google, tell me about inspiring women” to hear anecdotes and learn about the women who broke barriers and paved the road for future generations, or “Hey Google, show me podcasts about Women’s History Month” to get a curated list of women-focused podcasts to find your new favorites.
It’s also important to recognize the hardships that still disproportionately affect women inside the workplace. According to a recent study, 62% of working women say they experience extreme stress compared to 52% of men. One small way Google Assistant can help is by setting up new routines that can help you destress and prioritize you. Try saying, “Hey Google, remind me to unplug everyday at 9pm,” or “Hey Google, play relaxing sounds.”
Learn more about historical women with Google Assistant.
Connect with community and business leaders
Google will be hosting multiple speaker series throughout March and April, including the IWD 2023 global virtual summit on March 9, a Google Tech Talk panel at the Google Store in New York and more than 150 virtual and in-person Women Techmakers Ambassador events. These events will bring together and recognize women in technology through speakers, workshops and the opportunity to connect with fellow industry professionals.
And inside Google, the Women@Google employee resource group, in partnership with our Inclusion team, will be hosting a global International Women's Day Celebration with internal and external speakers. They’ve adopted the theme “coming together” with content centered on community and well-being. Googlers will have access to events spanning around the world.
For women-owned businesses everywhere, Google is connecting women founders to the resources, mentors and tools they need to grow. Google for Startups is partnering with women entrepreneurs to build their networks and brands with accelerators in India, Africa and North America, and Growth Academy programs in Israel, Europe and Asia Pacific. And with applications for our Google for Startups Founders Funds now open, we invite Black women founders in the U.S., Brazil, Africa and Europe and Latina founders in the U.S. who would be a great fit to apply now.
Use digital tools to grow and thrive
Search interest in “cost of living” reached a 10-year high in the U.S. in 2022, as many people continue to find new ways to manage financial uncertainty. For women in the United States looking for information about financial assistance, including federal government benefits like the Special Supplemental Nutrition Program for Women, Infants, and Children (WIC), we’ve made it even easier to access help on Google Search. With a quick search, you can find answers to commonly asked questions, including eligibility criteria, how to apply and locally relevant contact information.
Also according to global search trends, interest in women-owned businesses has increased 1.5 times over the last five years. Google Ads is helping accelerate the reach for some of these businesses. Asutra,an affordable, natural, ethically-sourced wellness company, credits a 75% increase in Google generated revenue across all ad campaigns. And Trang Dang, founder and CEO of Ru9, the first company in Vietnam to manufacture and sell foam mattresses, used revenue from Google Ads to expand their business to brick and mortar stores in both Ho Chi Minh City and Hanoi and grew their employee base from two people to almost 50 people.
This March, we hope everyone will take the opportunity to learn about the amazing women in their lives and learn more about the impact women have around the world with the help of Google.