Today’s shoppers don't just search for products, they ask questions like, “What are the best high-quality clothes for lounging?” If your ad creatives are static and only triggered by exact product queries, you’re missing shoppers during the discovery phase.

We’re launching AI Max for Shopping to help retailers who already use Shopping campaigns future-proof their strategy for the next generation of Search. It leverages their Merchant Center feed — including details like fabric softness, material durability and fit — to understand the context of their products and enhance the impact of their campaign through these new features:

• Text customization: Generates ad copy for your Shopping ads so that they speak directly to shopper intent and conversational queries.
  
• Final URL Expansion (FUE): Matches your site’s most relevant landing pages to a shopper's intent.
  
• Optimal Format Selection: Automatically selects the best format — text or Shopping ads — based on what is most relevant to the shopper’s needs.

If you’re already using Shopping campaigns, upgrade to AI Max in one click. You retain your existing product targeting controls and bidding flexibility, with the option to turn off FUE at any time to restrict ad delivery to Shopping ads.

And for cross-channel performance, Performance Max remains your go-to. FUE and formats selection are already active there, with text customization for Shopping ads arriving as a new addition.

Secure your virtual front-row seat to Google Marketing Live for the biggest announcements.