Women’s sports are receiving increasingly more media coverage in the U.S., and we’re proud to play a role in helping to raise the visibility of women’s sport and level the playing field. Today, Google Pixel is teaming up with the National Women's Soccer League (NWSL), one of the fastest-growing leagues in professional sports, as its Official Mobile Phone. Pixel puts the best of Google’s AI, services and features in the palm of your hand, and now NWSL fans can use it to stay even more connected to all of the action and dive deeper into their favorite teams and players.
This announcement builds on our previous work to elevate women’s sports through partnerships and media spend. During this multi-year partnership, our Pitchside with Pixel program will use Pixel’s leading AI-powered camera and features to capture content for NWSL’s social media channels, giving fans exclusive, behind-the-scenes access to highlights and an intimate glimpse into players’ experiences on and off the field. And as the Presenting Partner of the NWSL Playoffs and Championship, Pixel will be front-and-center when the competition reaches its peak, bringing fans closer to the action.
The rapid growth of the NWSL lives in the athletes. These women are not just phenomenal athletes; they are also dynamic role models and powerful forces shaping the future of sports. This partnership was a natural addition to a portfolio that includes investments in women’s teams throughout the world, including Arsenal Football Club and Liverpool Football Club.
The passion and energy surrounding the NWSL are infectious, and we’re thrilled to help drive that excitement forward. Get ready for a season packed with epic moments, inspiring stories and lots of Pixel-powered fun! Together, we’ll kick off a new era in women's sports.