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The Keyword

4 shopping tools to help you avoid buyer's remorse

An illustration of a phone showing models wearing green shirts and blue pants on its screen. Shopping-related icons float in the background, including shopping carts and star reviews.

Price comparison lets you compare a product’s price across retailers.

A phone shows a search for “shop cornhole.” The cursor scrolls and clicks a product with a “sale” badge and price comparisons appear.

Search Generative Experience (SGE) in Search Labs gives you an AI-powered snapshot of top considerations to keep in mind before buying, with product links to dive deeper.

An animation shows the SGE experience for a search for “good bike for a 5 mile commute with hills,” including a helpful snapshot and products to consider.

The price insights tool shows you the typical price for a product.

A phone shows a product page for a watersports slide. The product’s typical price is circled in red.

Our virtual try-on feature allows you to virtually try on women’s tops on a diverse set of real models.

A phone shows a cursor selecting different models wearing a green top in a virtual try-on tool.

More Information


1

Source: Google/Ipsos Buyer's Remorse Survey, US, 2023, N=1,000 General Population Americans; May 12-14, 2023

2


Source: ​​Source: Google/Ipsos, Online shoppers survey, US, 2023, n=1614 of adults age 18 or older who have shopped for clothing online, 4/28/23-4/30/23


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