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AdMob

Take your mobile games business to the next level with Google AdMob and Google Ads at GDC

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Chris Luhur
Head of Marketing, Apps Sell-side Platforms
Elena Elfimova
Product Marketing Manager, AdMob
Stella Ju
Product Marketing Manager, Apps Marketing
Published Mar 7, 2019

Each year, the global games community gets together in San Francisco for the Game Developers Conference (GDC), a major industry event for developers, publishers, and business professionals working in games to learn, get inspiration, and make new connections to grow their business. 

This year at GDC, our Google AdMob and Google Ads team have several sessions and activities lined up to share the latest product innovations and best practices, all geared toward helping you grow and scale your mobile games business through user acquisition and monetization.

To help you navigate all the content and plan your agenda more easily, here’s a preview of the major speaking sessions and activities that we have planned for you.

Talks

Monday, March 18

Google Mobile Developer Day: 3 tips to help your mobile games business succeed 

  • Time and location: 12:10 - 12:25 PM at Moscone West (room #2020)
  • Speaker: Duke Dukellis, Director, Product Management, Mobile App Advertising, Google
  • Summary: Join this session to hear pro tips on how to enhance your monetization strategy with better user experience design and innovative new ways to monetize non-purchasers to maximize growth and revenue. The session will be available via livestream. 

Wednesday, March 20

Google Ads Keynote: Growing your games business with ads

  • Time and location: 12:30 - 1:30 PM at Moscone West (room #2020)
  • Speaker: Sissie Hsiao, VP of Product, Mobile App Advertising, Google
  • Summary: The global gaming industry has become increasingly competitive. At Google we have been investing in providing new tools and solutions to help you stay ahead of the curve by gaining a loyal fanbase and building sustainable revenue streams. Join this keynote to learn about Google’s latest growth and monetization innovations that make it easier for developers to grow their user base and find and retain high-value players.

Google Booth Talk: Rewarded ads best practices

  • Time and location: 4:00 - 4:30 PM at the Google Booth Theatre
  • Speaker: Ed Weng, Product Manager, Google AdMob
  • Summary: Designed with practitioners in mind, join this session to learn best practices for rewarded ads with real-world examples to help you implement and optimize this popular, player-friendly ad format.

Thursday, March 21

Google Breakout Session: Making the most of Google’s app ads and monetization innovations for strategy and casual games

  • Time and location: 10:00 - 11:00 AM at Moscone West (room #3009)
  • Speakers: Ed Weng, Product Manager, Google AdMob; Jennifer Lui, Product Manager, Mobile App Ads, Google
  • Summary: Get the inside scoop on how to leverage Google’s advertising solutions for your games. Whether your game is strategy or casual, our experts will share pro tips on user acquisition and monetization to help you deliver the very best app and ads experience to your players.

Google Booth Talk: Optimizing monetization strategies for casual games

  • Time and location: 10:00 - 11:00 AM at Moscone West (room #3009)
  • Speakers: Ed Weng, Product Manager, Google AdMob; Daehyun An, Global Product Lead, Mobile Apps, Google
  • Summary: Casual games have enjoyed rapid growth in the past few years. Join our product experts and learn tried-and-true tips with real world examples to help you enhance your user acquisition and monetization strategies for this game category.

Google Booth Talk: Optimizing monetization strategies for strategy games

  • Time and location: 10:00 - 11:00 AM at Moscone West (room #3009)
  • Speakers: Ed Weng, Product Manager, Google AdMob; Kyle Rapp, Global Product Lead, Mobile Apps, Google
  • Summary: With a focused and valuable player base, strategy games are faced with unique challenges. Join this session to learn actionable tips and best practices to grow your strategy game while unlocking new monetization opportunities.

Activities

March 20 to 22

Explore new ways to level up your gaming business at the Google booth 

  • Time and location: 10:00 AM - 5:00 PM daily in the Central Hall of the Moscone Convention Center
  • What to expect: Come visit us in person at GDC to explore new products and learn about feature launches across Google products. From Google Ads, AdMob, Cloud, and Maps, learn about ways to take your game to the next level. 

Wednesday, March 20

Connect with the gaming community at the Google Mixer

  • Time and Location: 6:00 - 10:00 PM at Mezzanine
  • What to expect: Join fellow game professionals from around the world at the Google Mixer to network, wind down, and have some fun. This is an invitation-only event so please contact your account manager at Google if you’re interested in attending. 

We’re excited to share new product innovations, industry insights, and best practices at this year’s GDC to help you take your mobile games business to the next level. We hope to see you there!

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